Maurice, this is how I was taught as well, ie kite pointing towards the water, however personally I am practicing just the opposite now. Mostly because of the two incidents.... One time I had my friend launch a kite for me, it was brand new (Best Bularoo 2007/2008). I thoroughly checked it after unwrapping, however I did not notice that left bridle was shorter then the right one (assembly mistake) so after we launched the kite it did 180 in a split second and I got some air followed by a nice face plant into the water, thankfully we were launching with me in the water and my friend at the beach. In another instance chicken loop disengaged, kite also did 180 but that time it was just the opposite, so I hit land but not too hard since kite was depowered, still scary... So I'm thinking older C kites should be launched unhooked pointing toward the water, modern SLE kites should be launched hooked in and pointing towards the shore (unless wind is blocked by some obstacle).
Kahoona '09 9.5 white, 13.5 gold, 137 BRO